Heap

FREEMIUM · Free Pro $99/month

Heap is a product analytics platform that automatically captures user interactions and provides insights without manual event tracking.

4.4(472 reviews) 0 views Updated 8/27/2026

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Overview

Heap is a digital analytics platform that automatically tracks every user interaction on websites and apps without code. It provides retroactive analytics, session replay, and product insights, powered by AI-assisted analysis.

Key Features

Auto-capture product analytics — no manual event tracking neededAutomatic tracking of clicks, taps, form submissions, and page viewsHeap Illuminate AI for automated insight discoveryFunnels, retention, and path analysis on auto-captured dataIntegration with Segment, Snowflake, and Salesforce

Pros

Auto-capture means no engineering time for event instrumentationIlluminate AI finds insights without you needing to write queriesHistorical data is retroactive — define events after the fact

Cons

Auto-capture can collect more data than you need — privacy considerationsLess control over exactly what gets tracked compared to manual instrumentation